In an effort to meet the growing preferences of the consumer, many major cosmetics brands have altered their packaging designs to give off an “eco-friendly look.” Brands include adjectives like…
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Have you ever been frustrated upon buying a stick of deodorant, after realizing the product-to-container ratio doesn’t seem to add up? That issue is exactly what is bringing two major…
Read more »According to the Public Access to SunScreens (PASS) Coalition, the last over-the-counter sunscreen ingredient approved by the FDA was in the 1990’s. By 2002, eight new sunscreens applications were filed…
Read more »Thanks to new advancements in packaging and printing, brands are now making high quality, miniature versions of their products available to allow consumers to try them before committing to a…
Read more »In California recently, there has been a bit of turmoil over the use of titanium dioxide (TiO2) is skincare products produced by some mainstream brands. The Public Interest Alliance (PIA)…
Read more »It seems as though the era of celebrity fragrances is coming to a close. You know what we mean, those unique bottles with iconic caps that could double as decorative…
Read more »On average, around 55 billion images are uploaded to the social networking app Instagram each day. And in the age of the selfie, a good portion of these photos are…
Read more »It’s safe to say you’re familiar with Christian Louboutin — the designer behind those sky-high pumps with the ever-coveted red bottoms. Everything about his shoes and his brand screams high…
Read more »Because online shoppers lack the ability to touch and feel your product, you have to rely on visuals to provide the right perception of your brand. Although text descriptions and…
Read more »Having trouble convincing your colleagues or higher-ups to invest in better packaging? We certainly understand the value of quality packaging, but unfortunately not everyone does. In order to better make…
Read more »Cosmetic giant L’Oréal recently settled a lawsuit with the FTC after being accused of making false and unsubstantiated claims about two anti-wrinkle products. Specifically, the FTC said the brand made…
Read more »Watercolor is a classic form of art and has been used for marketing purposes throughout the ages. While we’ve gotten away from these types of designs on cosmetic packaging recently,…
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