August 26, 2014

InstagramOn average, around 55 billion images are uploaded to the social networking app Instagram each day. And in the age of the selfie, a good portion of these photos are intended to show off the user’s makeup and hairstyles. This is a great marketing opportunity for those in the beauty industry.

Given the hashtagging and photo sharing abilities of this visual-based platform, you would think that using Instagram to promote your cosmetics would be a no-brainer. However, not all companies are convinced that they need the help of this form of social media. It appears that Instagram provides an even playing field for companies of all types and sizes, which may be why some of the more luxurious companies opt out.

Whatever the case, Cosmetics Design released the following list of the Top 10 Instagram Beauty Brands:

  1. MAC Cosmetics
  2. Sephora
  3. Urban Decay
  4. Anastasia Beverly Hills
  5. eos Products
  6. Bath and Body Works
  7. Maybelline
  8. NARS Cosmetics
  9. Lime Crime
  10. NYC Cosmetics

If you’re a beauty guru and on Instagram, be sure to follow these companies to keep up with the latest beauty trends. Also, this list seems to feature cosmetics companies that are affordable for every consumer. This way, you can easily mimic the beauty looks you see on the profiles. Personally, we enjoy checking out the new, innovative packaging designs used by these companies.

What do you think of this list? Let us know if any of your favorite beauty brands are missing.