October 10, 2014

Have you ever been frustrated upon buying a stick of deodorant, after realizing the product-to-container ratio doesn’t seem to add up? That issue is exactly what is bringing two major deodorant brands to court.

Unilever and Procter & Gamble Co. are facing lawsuits which allege the brands committed deceptive business practices by making consumers believe they were “buying more than is actually sold.” Specifically, the lawsuits point out multiple products in the Gillette, Old Spice, Degree, and Axe deodorant lines.

Does Your Deodorant Measure Up?

To give you an idea of the difference in size, the lawsuit states that one of the 2.6 ounce products is sold in a container that measures 5.25 inches x 2.5 inches. The actual deodorant stick measures just 2.5 inches by 2.25 inches, leaving nearly 3 inches of unused space. Other cited examples include very similar size differences. The plaintiffs are alleging that because of this space, the companies violated several state and federal laws designed to protect consumers from false and deceptive advertising.

These are two separate lawsuits filed by different plaintiffs in New York State, although they are both represented by the same lawyer. For more details on this story, visit CosmeticsDesign.com.

Now, we’re just wondering if anyone’s inspired to take on some potato chip companies over similar deceptive practices…

Posted In: Industry News