January 8, 2016

ICMAD Young Designers Competition

Photo Courtesy of the FIDM Blog

Registration for the 16th annual Young Designers Award Competition is officially open. As one of the sponsors of this event, we at East Hill Industries, Inc are encouraging all aspiring packaging designers college students to reserve their spots in the competition.

Competition History

The following description was taken from ICMAD:

The competition was established in 1999 with rules for designing a cosmetic package. Judging was based on specific “real world” criteria and judges were selected for their expertise in the package design field. The three top winners were given cash awards (which was unique at the time, since it did not involve scholarship money) and celebrated initially, at a luncheon and subsequently, a dinner attended by ICMAD members and guests and featuring a well-known industry “star” to present the awards. For some of this time, the Young Designers Dinner was held during HBA in New York, other years it was a standalone event.

When the competition coincided with HBA, the winning students were given badges to attend the show. Later,when the dates were not compatible, students met with ICMAD member companies to give them a taste of the opportunities in our industry. Many of the winners had never been to New York and several of them had never been out of their home states. In 2014, the Young Designers was moved to Southern California to give students a new experience.

Last Year’s Winner

Travis Cuellar, a student at the Fashion Institute of Design and Merchandising (FIDM) of San Francisco won the first place in 2015. As part of his prize, he was given a design contract with East Hill Industries, Inc. His winning design was for a children’s body wash he named “Sudz.” For more about Travis and the other winners, check out the blog post.