Leading luxury packaging trade show, Luxe Pack, launched its second edition (west coast style!) on February 27-28th at the Barker Hangar in Santa Monica, CA.
East Hill Industries was pleased to be a part of the event, which brought over 75 packaging specialists to the floor and showcased a diverse selection of glass, stock, raw, sustainable, promotional and influencer packaging.
New to Luxe Pack 2019
This year, representatives from top known brands like, Urban Decay, The Detox Market and Chanel provided special insights on “the green and clean” movement, upcoming Fall 2021 trends, experience-driven packaging and inclusive beauty.
There was much buzz surrounding an innovative newcomer, the Luxe Pack Launch Pad — a digital display that made its debut to the exhibit floor, offering a unique user-friendly experience for those navigating their way through the event.
Overall, Luxe Pack’s Los Angeles edition was a successful way to highlight what we are sure to see within the future of beauty packaging and design this year!