November 30, 2019

cosmetic packaging for the holidayIt’s no surprise that most of us are gearing up for the holiday season, which means plenty of decorations – and of course, carefully packaged gifts dressed in festive wrappings. In fact, you may have grown accustomed to the tried and true blend of green and red well before the start of December.

Plenty of beauty retailers are focused on enticing holiday shoppers well before Black Friday and Cyber Monday, so it’s likely your company has already rolled out your holiday packaging well in advance. But it’s never too early to start planning for the new year.

Check out a few popular holiday inspired wrapping trends that remain a staple year after year.

3 Popular Holiday Packaging Trends

1. Seasonal Sets

christmas cosmeticsPlenty of cosmetic companies take the opportunity to showcase popular items in celebratory packaging for the season. Gift sets and kits are great way to rebrand specific items while offering an exclusive packaging design that is unlike anything else offered throughout the year.

Ulta Beauty features special gift set collections each winter to spark the interest of their holiday shoppers.

2. A Gift for me and a Gift for You

Many companies, like Nordstrom, offer special add-ons or free samples so their customers can treat themselves while they shop for their loved ones. These kinds of incentives not only support brand loyalty but introduce new products to the consumer. Plus, free gifts usually come with a few terms and conditions. If you are looking to push product sales, you can require shoppers to spend a certain amount to achieve their freebie.

3. A Decorative Surprise

Companies looking to present small cosmetics and accessories are moving towards packaging that serves as a tree ornament! Consumers enticed by reusable opportunities may be drawn to this kind of packaging, an ornament that delivers a gift but can be used again is a worthy investment!

Looking for inspiration? Shop our line of cosmetic products, designed to fit a variety of cosmetics and easily customizable for your brand.

Posted In: Packaging Trends