October 23, 2015

Thanks to perhaps one of the most memorable roles on television, Sarah Jessica Parker has become an icon for fashion and all things feminine. Ten years ago, she capitalized on that reputation with the launch of her fragrance “Lovely.”

To celebrate the perfume’s tenth birthday, Parker is offering a special edition bottle of the fragrance. This bottle is coated in rose gold coloring, with the usual elegant gold cap and adorned with her signature. She’s also asking fans to share their favorite memories relating to the fragrance on social media by tagging @SJPLovely and using the hashtag #LOVELYTurns10. She shared the following message on Instagram:

Hard to believe #LovelyTurns10 this month. We are thrilled to announce that we are relaunching the fragrance for you all. New special edition Anniversary bottle. Same Lovely fragrance. Available in the US, UK and Australia. Information on retailers coming soon. Thank you for all the love you’ve shown Lovely this past decade. X, Sj

Although her career has mainly been centered on acting, Sarah Jessica Parker does admit that fragrances and perfumes have always played a special role in her life. In an interview with New York Magazine, she said she first saved up to purchase Estee Lauder’s Aliage when she was just sixteen.

Posted In: Industry News