September 24, 2015

Have you ever wanted to try on a new nail polish before purchasing? Download the new Sally Hansen app called ManiMatch, and you can! In fact, you’ll have more than 200 Sally Hansen shades at your fingertips.

Use the app to scan your hand on any smart phone. You’ll immediately begin receiving personalized nail polish collections recommended for your skin tone, and you can try them on in real time. Simply save the shades you like and pick them up the next time you’re at the store. You can also share your shades with friends on social media.

The Tech World Meets Cosmetics

The app uses state-of-the-art technology to analyze the different pigments in your hand, make a color recommendation based on those pigments, then finds your nail beds and simulates an actual manicure complete with shine. And because the app works in real time, users don’t have to bother taking and uploading pictures. The new manicure simply appears.

Coinciding with this launch, Sally Hansen has also launched its new Miracle Gel Top Coat as well as several new nail polish shades. Additionally, the company is on the hunt for a new hands to feature in an upcoming social media campaign. To enter the #ManiMatch Hand Model Contest, users have to share a photo from the app and use the hashtags #ManiModel and #Contest. The contest is running now through November.

You can learn more about the app on iTunes.

Posted In: Industry News