As was recently stated by Joanna Cosgrove of Beauty Packaging Magazine, approaching skin care packaging with a creative mindset is a necessity for skin care packaging providers. Cosgrove stated this in a recent article where she described East Hill Industries, Inc’s response to a custom packaging request from a client.
Image Skincare was looking for an upscale container for its finely milled Intense Brightness Exfoliating Powder, and needed it quick. Luckily, we were able to accommodate Image Skincare quickly and below budget. Below are quotes from the Beauty Packaging article as well as our very own Chris James regarding the process.
“The customer wanted a custom/unique package that did not look like a standard powder bottle, but didn’t have the time and budget for a 100% custom-tooled bottle, dispenser and cap,” recalls East Hill’s Chris James, vice president.
Using an existing airless bottle mold and cap, East Hill custom tooled a new powder sifter dispenser to fit the bottle and cap in three weeks, which slashed the tooling cost from roughly $22,000 to just under $5,000. The resulting pearlized polystyrene bottle, cap and sifter are accented with custom color metallization to help achieve the upscale look.
The company then ran the bottles and caps ahead of time to accommodate the production of the new powder sifters. “This allowed us to run the custom production in four weeks,” says James. “We were able to have the first production run finished and delivered in time for the scheduled product launch.”
For more information, check out the full article here.