It’s not uncommon for big personal care brands to take a stand on social issues, but it’s not everyday that they do so on their packaging. Dr. Bronner’s is amping up to do exactly that.
“When a person working 40 hours per week can’t cover the basic costs of living, there’s something deeply wrong with our economic system,” explained David Bronner, Cosmic Engagement Officer (CEO) of Dr. Bronner’s in a press release. Some of the initiatives taken by this natural soap giant include:
- Partnerships with leading organizations: The Fairness Project and Business for a Fair Minimum Wage.
- Contribution of $500,000 to support advocacy and political campaigns across the country, as well as direct staff support for the DC for $15 campaign.
- Advocacy and education alongside partner organizations to inform other brands and business leaders in the natural product industry and other progressive spheres of business on the importance of both providing a fair wage to employees, and supporting the broader movement to establish a fair minimum wage for everyone. Dr. Bronner’s has sponsored panel discussions, webinars, and other educational events to rally support.
- Creation of special Fair Pay Today packaging
Fair Pay Today Packaging
As you may have noticed in the image above, Dr. Bronner’s Fair Pay Today packaging includes facts and information about the movement to raise the minimum wage. To see it closer up, you can download the PDF here. This packaging will be featured on the 32oz. liquid soaps. Over 1.4 million of these bottles will be on sale in stores throughout the country between September and December 2016. The idea behind this campaign is to raise public awareness.
Learn more about Dr. Bronner’s activism, visit the company website.